Monday, 13 June 2011

SEO tips for Facebook Pages

As Facebook becomes an increasingly important commerce platform, brands are starting to direct users straight to their pages on the site. Unfortunately it can be difficult to get Facebook pages to appear in the SERPs, even for larger household names.
I thought it would be useful to take a quick look at a few Facebook Page optimisation techniques, and some of the more common SEO problems on the site...
First of all, time for a quick infodump:
In 2010 “Facebook” was the single most popular search term on Google, with almost 25bn separate search requests.
During the same period, Facebook reported that its own internal search had almost doubled, accounting for around 2.5% of US searches (and we'll look at this again later).
It's not a stretch to imagine that  figure increasing significantly in the future, particularly as new generations of users become more comfortable with the idea of Facebook as a search engine. 
These are massive numbers by any standard, and assuming that regular users aren’t always accessing the site through search then we can reasonably guess that the already huge social network is still growing, and fast.
Despite this a 2010 survey by suggested that of 200 major Fortune 500 bands on Facebook, 70% did not appear in the top 20 Google results, even for brand specific search terms.
There are a few reasons why it can be difficult to gain decent SEO traction using Facebook, but let’s start with an obvious one:
Google and Facebook hate each other.
OK, so that’s a provocative and not-quite-entirely true statement, but for the SEO in the street, it can be a frustratingly accurate one.
Despite the professional rivalry however, optimising for external search is actually fairly straightforward. Facebook releases limited data onto the external web, so initially at least you can dispense with a lot of the more complicated under the hood tinkering you take for granted with a regular site.
Let’s look at what’s out in the open:


There’s a lot of talk in social media about influence, but on Facebook, popularity counts for a lot.
How you go about getting extra ‘likes’ is an entirely different kettle of fish, but in general the usual social buzzwords apply: Relevant, regular, engaging content please.

URLs and naming conventions

The most visible element on the web. Keep it succinct and branded. It’s also worth thinking about other channels you operate on.
If your Twitter account is @GreatDonuts, don’t call your Facebook page ‘We make Great Donuts’. That may sound obvious, but it’s often overlooked.


Not to be patronising, but there is occasionaly confusion over privacy settings and in the past I have come across a few page owners who’ve inadvertently locked their page down.
While there are cases when you only want to display content to fans, do a quick double check to make sure anyone can find you easily.


Unless you're a band, that's images and videos to you. I’d hope that any serious marketer would already optimise here, but it’s easy to forget to name or tag a Facebook picture properly, especially if you’re adding it using an external CMS.
Again, consistency counts.

Info and about

These are one of the most important places to put your keywords. Get a good SEO copywriter to optimise your information page.
Most visitors won’t read the information page, but it’s a good place to park some dense, keyword-heavy copy. Similarly, you’ll also want to put your brand name (or better still, a link) in the ‘about’ box.

Is Microsoft buying Nokia? Really?

Is Microsoft buying Nokia? Really?

June 13, 2011, 12:28pm
MANILA,Philippines -- This corner is quite thankful for the rain's coming after weeks of I-would-hit-any-global-warming-denier-I-meet hot days.
My joy and pleasure, however, are tempered by the knowledge and fear that with the rain's arrival on these shores, along come floods, landslides, and other water-related disasters. In fact, there are times when I ask myself: Can we not have cool, balmy days without fearing for our safety?
Looking at the brighter side (something we who live on these islands are inexplicably born with), our awareness of the dangers that come with the rainy season should make us ready and prepared for whatever comes our way during the monsoon season.
There is just no excuse for us, especially for those who run the government, to be unprepared for the rainy season's tantrums and tendency to create troubles, both big and small and deadly most of the time.

Nokia Not Eloping with MS
Nokia CEO Stephen Elop must be having it up to there with rumors about Microsoft's alleged intent to buy his company, or at least its mobile business.
And there are at least a couple of factors making those rumors gain an increasing amount of traction. First, Microsoft and Nokia do actually have a rather intimate relationship, courtesy of Nokia's adoption of the Redmont giant's mobile OS. Also, the blogger who first began circulating the reports, er, rumors of the impending acquisition was the same guy who first broke the OS deal.
It has not helped of course that Nokia's stock price had taken some tumbles following some pessimistic research notes issued by analysts. He cannot blame them though. Nokia has been seeing faster-than-expected declines in sales of mobile phones powered by Symbian, its home-cooked mobile OS.
And of course, the market is yet to see a Windows Phone 7-powered smartphone from Nokia.

Organic EL Display
TDK Corp. has begun mass producing the UEL476, a see-through passive matrix-type QVGA organic electroluminescent (EL) display. Formed through thin-film techniques, EL displays use organic material that emits light in response to an electric current.
Designed for mobile applications, the UEL476 comes with a field angle of 2.4 inches, 40% transmittance, and 150cd/m2 brightness. While it is transparent, contents being displayed cannot be seen from behind, protecting the user's privacy.

Apple Ditches DUI App
Pressured by four Democrat senators, Apple finally banned iPhone applications that warn drivers about police checkpoints for drunken driving. Last week, Apple updated its app developer guidelines to specifically exclude such apps. DUI apps are designed to warn drivers who had one drink too many about DUI checkpoints and include warnings about speed traps and red-light cameras.
That's all for the meantime, folks. Join me again next time as we keep on watching IT.