Friday, 10 June 2011

Google Panda update 2.2 coming soon

Google is making more changes to its search algorithm, the company reportedly confirmed at the SMX Advanced conference in Seattle this week.
According to Search Engine Land, which puts on the event, Google's Matt Cutts said that his company plans to launch Panda version 2.2 at some point in the near future. The update will reportedly tackle the issue of sites that republish content being placed higher in search results than the original source.
Google launched a Panda update earlier this year. At the time, the company's goal was to improve results on queries that had previously been dominated by content farms, like eHow and, that wrote SEO-friendly stories that contained little actual value to users. (SEO stands for search engine optimization.) In a blog post announcing the change, Google said that it would affect 11.8 percent of all queries.
"This update is designed to reduce rankings for low-quality sites--sites which are low-value add for users, copy content from other websites or sites that are just not very useful," the search giant wrote in a blog post in February. "At the same time, it will provide better rankings for high-quality sites--sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

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